Determine what opportunities your dealership has for enticing the prospect to visit your store. Every dealership has similar products to sell. What makes your store different? What are your advantages – your enticements?
By making a list of your special events and sales advantages before you begin to write, you will be focused on your special enticements rather than simply trying to sell a boat. (If you don't have enough enticements to write about, it's time to "rethink" and enhance your promotional approach. For example, you may need more events!)